There are five important constituents. “I won’t try to sell my books to this list” says Derek. There are three pieces of software which are suitable for these purposes: KingSumo, RaffleCopter, and Gleam. They can share the competition giving you access to a whole new audience. Indie authors don’t have much choice about where they sell their books or how they negotiate with retailers. In the typical Nick Stephenson Reader Magnet method, you offer a permafree book on Amazon with a link inside the book for another free book if someone joins your email list. If you’re a writer, you’re a hero to people. There are ways to slowly introduce them to that idea, and it’s not by selling them my book.” – Derek Murphy. Are you trying to promote your book but all the regular tricks aren't working? And you’re willing to do the work–craft work and emotional labor–that will gain that precious access and keep it. Averages 500-3000 reader emails. • Connect – Have an easily accessible mail address where a reader or follower can connect with you. NoiseTrade is quite well established in the indie music scene. This will also provide you with cash flow through the Amazon affiliate program. Giving stuff away is not free, all the more if you’re promoting the giveaway through advertising. Discipline yourself to only post content that your readers will love and that keep your attractor channels clean and clear. Another study suggests that emailing your subscribers 1-3 times a month leads to the highest engagement and the lowest fatigue. One of their best features will allow you to see who has opened your newsletter and clicked on the links (such as "Buy now!"). – Posted on Dec 23, 2015. The final, the fifth thing, is always use a P.S. There are billions of products on there. Your first task is to set yourself up on Mailchimp. Learn how Reedsy can help you craft a beautiful book. Bring them into the coolest aspects of being a writer (spare them your headaches, challenges and down days, unless you can make this amusing or otherwise entertaining). You can also target people who like those books or authors specifically. In an exclusive interview with us, he explains how he was able to build an author mailing list of 10,000 readers, from scratch, in less than a week. This is the ultimate guide to mailing lists for indie authors part 1. Exactly.) ACCESS marketing is a sequence of progressive actions that takes your readers from discovering you or your writing to engaging with you and subscribing to your email list. This will be a way of finding out where your true fanbase lies. Quality, not quantity. Readers already know, like and trust you and your work. Convert giveaway subscribers into a loyal fanbase, 6. However, it is not uncommon for authors to spend this amount on marketing with no clearly defined results over a much longer time period. In fact, emailing can feel more intimate than publishing a book and consequently more uncomfortable. It doesn’t have to be books. It’s a marketplace. Far too many authors have a presence on two, three or even more social media channels, none of which are actually working for them. I moved my offer to sign up to the very front of my books. Email is, says Written Word Media a company that has built a business on the tool, simply “the most effective marketing tool out there” for authors, allowing us to reach a wide group of readers in a meaningful way. As a reader yourself, what would you like to hear more about from your favorite authors? A lead magnet is a special gift or incentive that people who sign up to your mailing list receive. Regularly invite email contact. Carefully crafted emails are a great way for your readers to come to know, like, and trust you. That said, down to business. Find out more at www.self-published.co.uk. That’s a manageable routine for writers who want to integrate the seven elements of ACCESSS marketing into their weekly routine. Much of the indie writer community has relied on this method to grow their email list. I suspect these numbers reflect growth stages. Don’t pursue likes or follows for their own sake–it’s not about how many followers you have but how much they like what you’re putting out. There is some criticism of building an author mailing list through giveaways. Finally, was there a "catch fire" moment for you? Your giveaway subscribers won't be receptive to the 'hard sell'. This is what we call magnet content: content that you give away for free in exchange for email addresses. And it involves collecting email addresses or gaining subscribers. But also, you are “making friends” with other authors in your genre, and we all know how vital author collaboration can be. Good interview. | FAQ | SEE LIVE EVENT For the welcome series, you want to make friends, cultivate fans, so don’t sell anything. Different providers have different terminology around this e.g contacts list, or their VIP list. Quick note to Ricardo: You've really upped Reedsy game these past few months. Also consider collaborating with other authors or people who are also giving away prizes. How often do you interact with and/or email your list? And NO author list builder offers readers as dedicated as ours! Let us know about your experiences, or ask Derek any question, in the comments below! They review positively and spread the word because you’ve done the work–craft work and emotional labor–that gains precious reader access and loyalty–and continues to nurture it. There’s no right or wrong way to create your autoresponders, nor the amount or frequency of them. When creating your autoresponders, especially the first emails, remind your readers how/why they signed up for your list. … What considerations did you have when setting up your mailing list originally? The software vary slightly. Are there any tips or tricks authors really ought to (or not to) put into the autoresponder series? Send out a monthly newsletter to your author mailing list, such as ‘My top 10 [genre specific] books for December 2015’ so contestants keep opening your emails. With deep thanks to all of our members who took the time to respond and special thanks to Heide Goody, Joseph Alexander, and … We’re authors, too, you know! No, no, no. Then after that, you should definitely be using a personal greeting. Learn how to sell ebooks on amazon by making sure your book page is as polished as possible — as well as tips for driving traffic to your Amazon book page! • Captivate – keep those who have followed or liked your offerings interested and continually attract newcomers by regularly posting captivating content. Your list is something you have control over, yourself. Where you’re sending out hundreds or thousands of emails, as authors do, it’s easy to get tagged as a spammer by email providers. There are a lot of shortcuts to building an email list, but they rarely leave you with a list of any value. > Book Marketing Find the perfect marketer for your book. Create a warm automated email sequence that encourages readers to interact with you. Hear are ten tips for making the most of a bad review. It’s much easier than trying to build great content that people share. Pareto’s 80/20 law is a good measure. In general, any prizes that are specific to your genre are useful. Login to your MailChimp account and navigate to the Lists tab: From there, click “Create List” in the upper right-hand corner: You can then name your list, set the default 'from email address' and name (this will be the address and name shown in your fan’s email inbox), and create a description … Derek’s campaign cost him around $600-700 (full breakdown here). For example “Thanks for joining my list to hear more about my upcoming releases.”. If you would like to watch the whole interview, you can on ALLi’s YouTube channel here. Usually, it’s at a discounted price. Over 500,000 authors trust the professionals on Reedsy, come meet them. Your attractor content must be carefully crafted to hook the right readers (pay attention to images as well as words) and have real value. This is also one of the techniques that allowed indie author ML Banner to reach #1 on Amazon with his first fiction book. What sort of influence do you want to have? You can watch the full interview here, or read the post below where we condensed the information into a nice step-by-step guide (because that’s what we do!). According to research by Hubspot, the most common reason people give for unsubscribing to a list (69% of all respondents) is that they’re receiving too many emails. What are your strategies for growing your author mailing list? Give a brief review of each one and an Amazon link where they can buy the book. People will scan a whole email, and if there’s a P.S. Check out our tips and download our free book launch checklist! 1. (See below). So, if you’ve got 30 seconds, just click here. We’ve talked about the list more in other places like our Facebook group and it’s created a steady organic growth in both numbers and engagement.”. You want them on there because they want to be. Here are 8 steps with lesser-known hacks that could be your key to success! The ultimate relationship you want with your readers is the one where their imagination and yours come together in the pages of your books. ALLi is also pleased to present a discounted ticket rate for its members. That makes these prime time for Indie authors to push their books on to the big bestseller lists. So be brave, email your readers, they want to hear from you. a month leads to the highest engagement and the lowest fatigue. The goods Indie Author Tools to Fill Your Toolbox. Most authors are aware that they should start building their author mailing list months in advance, they just don’t know how. We often hear fears along the lines of: “I have nothing interesting to say” or “Why would readers care about my stuff?” Or more technical fears like “I can’t wrap my head around mailing list software”. You could use a books-package giveaway to build a list before any product launch. What’s the purpose of your writing? Can you recall, Derek, how you did it? This is so you can tailor your newsletters according to the prizes you have to offer. It provides a variety of ways in which a contestant can bid for prizes including referring friends for extra entries or asking contestants to write a blog post on why they want to enter the competition, which in turn can be shared. Also provided is a link to their websites. Our mission is to help you succeed and feel confident in self-publishing, marketing your ebook, and connecting with readers using all the tools you can dream of, from landing pages to ebook delivery. We recently did a post about authenticity for authors, in which we explored this concept of “know, like and trust” in marketing: The Ultimate Guide to Authenticity for Indie Authors. The Number One Way to Build Your Author Mailing List December 10, 2015 Marketing amazon , authorship , mailing list , promotions , sales Jordan Smith If you’re like me, you’ve read dozens of blog posts promising to tell you the best strategy for how to “grow your author platform.” Step 1: Make an Unforgettable First Impression. You’re not pushing their work on readers, the readers are asking “when is the next book out?”. He’s a great book designer and has helped a lot of authors with their marketing efforts. In this article, we show you 60 ways you can use to build your email list fast. How do you want to grow and develop? This usually involves telling your readers about a book in the same genre that you think they’d be interested in reading. Set up a mailing list. These sites come and go. Mailing lists are for the most devoted fans. And that’s my whole business model for eight or nine years now. It actually cuts out a ton of marketing work once your book is out. Become a member today to discover how we can help you publish a beautiful book. The emails should perfectly match the social media communications or ads that originally attracted and engaged them and we must also write in a way that replicates and reinforces the writing style and creative intentions of our books. Decide on the “giveaway” In the early stages of building the author mailing list, do not give away your … It’s just a matter of sending an email or other message to readers who already know, like and trust you and your work. This giveaway grew a new email list from zero to 6500+ in a week, and I’m going to do another one next week and try to reach 10K. These guys have become the most efficient way to give away books and build your list of subscribers. Invite input into characters, plot turns (fiction), ideas and quandries (nonfiction) word choices and formats (poetry). Those who can expand our sense of self with real knowledge, those who can make us laugh, cry, and hold our breath, those who can inspire us to greater things: these people will always be welcome in our inbox. The best way to grow your email list is to put a nice, juicy worm on your hook. Step 3: Have a Dedicated Page for Your Free Gift (optional) and Sign Up. Spread the word about other authors’ books in what’s known as a “Newsletter Swap”. Again, there are other providers with more functionalities like ConvertKit—which ALLi uses—or ActiveCampaign. All you have to do to get your hands on a copy of Side Quest: The Goblin Village is sign up to my mailing list below.. You cannot achieve this if you start charging for your book too early as a first-time author. But in email, you are really talking to one person at a time, since each person opens their email in the privacy of their inbox. We’ve got a three email welcome series. We ask questions about some issues that intrigue us, e.g. • Subscribe – Invite your followers to subscribe by offering them what is often called a “lead magnet” or “reader magnet”. Our books contain hundreds of notated examples, people wanted to hear what those sound like so it’s not just dots on a piece of paper. In a three-part series starting today, the Alliance of Independent Authors #AskALLi team does a deep dive into author mailing lists: how to set them up, how to grow them, manage them and, in each step, use them to build and sustain great relationships with your readers. The author is not pushing their work on readers, the readers are asking “when is the next book out?”. Books and emails both contain your carefully crafted words and both provide that individual and intimate imaginative relationship. You’ll find it right on the title page. Bad book reviews — they happen to all authors! This recommendation would hold that 80% of your emails should be give (information, entertainment, inspiration) and 20% ask. Set up your author mailing list and create an automated email sequence, 5. That’s a manageable routine for writers who want to integrate the seven elements of ACCESSS marketing into their weekly routine. Otherwise, there is Halloween themed giveaways for October and Holiday/Christmas themed giveaway for November/December. Use a service like MailChimp or Mailerlite to manage your mailing list. Sign up and meet them today. For ALLi campaigns, benefits, refund & membership policies, see the main website, 2021 SELF-PUBLISHING ADVICE | THE ALLIANCE OF INDEPENDENT AUTHORS | c/o The Free Word Centre 60 Farringdon Rd London EC1R 3GA United Kingdom, The Ultimate Guide to Mailing Lists for Authors Part 1: Mailing List Strategy. Want a 100% free LitRPG novella? The AskALLi Team created a jam-packed guide to content marketing recently. 13. Before you start setting up your mailing list, you need to decide which mailing list provider is right for you. Once that happens, you don’t have to persuade them to buy. I now email more regularly and this has helped with unsubscribes and my subscriber numbers are climbing. A well-built, carefully curated email list is, in fact, one of the most potent author platforms it is possible to build. The purpose of the autoresponder sequence is to “warm” your new subscribers to you and your work, and build on the all important knowing, liking, trusting. Maintain a single list of all your subscribers and segment it according to particular interest groups. Does all this sound too much like hard work? But it’s not impossible to do, even while you’re writing your first book. Sure you do. This blog is going on my "must read list," particularly now because I'm launching the third book in my espionage series, Black Mesa: The Final Report. Autoresponders are a series of pre-written emails that you set to run automatically by pre-determined rules. Reviews really help me. And the best way to do this is to build a huge and devoted fan base that you can reach through email. There are also services such as InstaFreebie (now Prolific works), Book Funnel and the newer Story Origin that all help build list numbers. The issue of frequency also arises around how often you want to sell to your email list, or tell them that you’re launching a new book? Authors are terrible at realizing that people respect them. BONUS: Add books to the corresponding BOOK FAIR for FREE to sell during the event! ALLi Director Orna Ross and Boni Wagner-Stafford attend DBW on behalf of indies globally. You have to get your name out there, and after someone clicks a link to learn more about you or your book … Email is a chance to experiment and explore your authorial intentions in short form and in a safe space with those who have already shown they like what you do but handing over their email address. Have you ever tried giveaways? Save my name, email, and website in this browser for the next time I comment. I look forward to more. 14. They may know nothing about you, or your other books–or they may already be a fan. Too often, the author will say no. The guide has lots of ideas and tips for creating content and deciding the topics you might want to talk to your readers about in your emails. Non-Facebook Ways to Build Your Author Mailing List. Have also, recently, Derek, for example “ Thanks for joining list! Keeping your promises a list of all, there is no guarantee that subscribers be! Transcript of the ten best-selling signed books in what ’ s mileage will vary, you. 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